Posts tagged as:

Ken Auletta

First Sidewiki; now real time spam

by Dave Gehring on December 10, 2009

I just finished reading Rae Hoffman’s post in the Outspoken Media blog about Google’s new real time search inclusion of Tweets.  Now tweets deemed relevant to a keyword search appear at the top of the SERP evidently assigning huge value to recency in the algorithm.  Hoffman does an excellent job of outlining why this is [...]

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Book Review: Googled, The End of the World as We Know It

by Dave Gehring on December 4, 2009

I just finished reading Ken Auletta’s new book: Googled, The End of the World as We Know It. Auletta delivers on many levels with this book.  As a general corporate biography, Auletta was given the kind of access required to compose a compelling story about the development of the business as well as the role [...]

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