Local Digital Media, Integrated Marketing & Mobile
From the category archives:
It’s been a while since my lats post on the subject…sounds like the start of a teenage journal or diary entry….but in any case, it has been a while. Which I think is to be expected while this project remains a hobby more than a business. But the important thing is, I think, progress has [...]
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This is my 6th post about the ongoing process toward building, launching and monetizing a mobile app in today’s market. This post is about how we’re building the team, and specifically what skills we’re putting together to flesh it out. I guess it’s worth stating up front that a team seems necessary. There are a [...]
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My blog is about a few things, but a couple of those things are Integrated Marketing and Mobile. On both fronts, I’m becoming a huge Flurry fan. First, on the Marketing front, Flurry is a perfect example of how to write a Company Blog. What I mean to say is that Flurry does an amazing [...]
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I’ve been digging back into the mobile arena after taking a couple years off to launch Famplosion. When I left the technologies required for delivering a meaningful TV experience on a mobile phone were, well let’s just say, not very compelling. But what made the situation worse was that the industry was controlled by the [...]
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I’d like to use this blog, in part, to chronicle the process toward building and launching the Mobile App I’m working on with my partner Tim Jones. This post is “Post 5″ because I’ve already written 4 prior posts on the subject, i.e: A new idea hatching, Mobile App wireframe slides, Wireframing the app, Now [...]
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Today I spent a couple hours playing with the revenue model for the mobile app I’m interested in building. I mentioned the revenue model in a previous post, and thought it looked a little too good, which usually means it’s off base in some fundamental way. Well, I decided to build a completely different model [...]
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I spent a few more hours today working on the wireframes for the mobile app I’ve been thinking about, and I have to say it’s pretty fun. There’s just something gratifying about giving at least a graphical reality to an application idea. I love the way the process forces a rigor of logic in understanding [...]
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I spent some time today get started on wireframing out the new mobile app. I have to say this is going to be a very fun process! In describing the app and process, I’ll have to be a little circumspect, because unlike the tech companies I’ve worked for in the past, this product, being a [...]
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I’ve been spending a lot of time thinking about mobile lately. I had a feeling I might when I started this blog, but I didn’t realize I’d be thinking about it this much. The result of all this thinking (and some researching) is a new app idea that may end up proving to be a [...]
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Today Verizon and Motorola launched the first Android phone. Here’s news from a guy who was there, Saul Hansell. The sure-to-follow-marketing effort will leave us all wondering when Android will become self aware and decide to enslave the human race. Regardless, I’m pretty darn excited about the launch actually. Granted, not being a gadget guy, [...]
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