From the category archives:

Marketing

A lot of attention right now is given to the technical tasks associated with structuring and presenting content in a way that allows the search engines to index your content effectively.  This sort of activity involves tasks commonly associated with Search Engine Optimization.  Activities like content silo’ing, meta-tagging, keyword placement, XML site map submitting, cross [...]

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First Sidewiki; now real time spam

by Dave Gehring on December 10, 2009

I just finished reading Rae Hoffman’s post in the Outspoken Media blog about Google’s new real time search inclusion of Tweets.  Now tweets deemed relevant to a keyword search appear at the top of the SERP evidently assigning huge value to recency in the algorithm.  Hoffman does an excellent job of outlining why this is [...]

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Marketing Trends for 2010

by Dave Gehring on December 8, 2009

Here’s a video from Blaine Mathieu, CMO of Lyris, regarding Marketing trends for 2010.  He does a great job of pitching his company’s offerings, but regardless, I agree with his sense of industry direction. From a high level, quant skills will be more valuable than ever in Marketing as Analytics is not something just for [...]

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I’m a Flurry fan

by Dave Gehring on November 17, 2009

My blog is about a few things, but a couple of those things are Integrated Marketing and Mobile.  On both fronts, I’m becoming a huge Flurry fan. First, on the Marketing front, Flurry is a perfect example of how to write a Company Blog.  What I mean to say is that Flurry does an amazing [...]

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The SEO value of content production volume confirmed!

by Dave Gehring on November 9, 2009

While running Famplosion, I had a sneaking suspicion that the volume of content we added had a direct impact on the traffic we’d get to our site.  Initially, the traffic spikes per content submission volume spikes would happen on about a 2 to 3 day delay.  I guessed this was due to the infrequency of [...]

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Every once in a while, something or someone comes along to serve as a sign post signifying some major shift that’s occurring in business, culture or politics.  Inbound Marketing, the new book from the guys who started HubSpot may prove to be one of those sign posts. To be fair, the business shift this book [...]

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Wahoo, just got my first Adsense paycheck!

by Dave Gehring on November 3, 2009

OK, it only took about 9 months to generate enough revenue through Adsense to clear the 100$ threshold required before they send out a payment.  I guess Adsense won’t be a serious revenue stream for me anytime soon! It couldn’t be easier though.  I have to say, I dig the concept of focusing on traffic [...]

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Sidewikify me please

by Dave Gehring on October 27, 2009

So, the new thing seems to be Google’s Sidewiki service.  Actually, I’m not sure it’s a service, in fact, I’m not sure what it is, so maybe they have a team putting together a new nomenclature for Sidewiki which will finally steal some momentum from the Twitter vocabularly….which interestingly enough got us all to stop [...]

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Importing to WordPress

by Dave Gehring on October 26, 2009

I’ve got a business blog at famplosion.blogspot.com originally established on Blogger. I’ve been adding posts to the blog for the last couple years and rcently handed over the reigns for the blog to one of my awesome Editors. She’s been cranking out content on the blog and cross linking her heart out. All good, right? [...]

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Google the new Master Librarian

by Dave Gehring on October 25, 2009

The other day I was putting some slides together that provided a high level introduction to Internet Marketing strategies and tactics.  I used the Library and Dewey decimal system as an analogy to explain the role Google now plays in organizing the world’s information, at least the information that can be found on a web [...]

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