Local Digital Media, Integrated Marketing & Mobile
From the category archives:
Over on TechCrunch, Ashkan Karbasfrooshan of WatchMojo posted a very interesting perspective on how to make money with online video. Essentially, he breaks down the online video market into component parts in a graph that does a better job that any I’ve seen so far. It’s safe to assume this graph will continue to evolve [...]
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A lot of attention right now is given to the technical tasks associated with structuring and presenting content in a way that allows the search engines to index your content effectively. This sort of activity involves tasks commonly associated with Search Engine Optimization. Activities like content silo’ing, meta-tagging, keyword placement, XML site map submitting, cross [...]
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About now, the media and blogosphere start publishing lists of the most important things that happened during the course of the year. I’ll be referencing here some of the Top 10 lists I find and think are most interesting. Top 10 Biggest Social Media Stories of 2009 This post in Vator.tv by Ronny Kerr lists [...]
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I just finished reading Ken Auletta’s new book: Googled, The End of the World as We Know It. Auletta delivers on many levels with this book. As a general corporate biography, Auletta was given the kind of access required to compose a compelling story about the development of the business as well as the role [...]
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These are economic times when you need to be either creating something, selling something or maybe establishing new channels for something to be sold. In my industry, that means you’re either writing software, selling software or building a new channel for more software to be sold. Everything else is a bit expendable. I think this [...]
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I’ve been digging back into the mobile arena after taking a couple years off to launch Famplosion. When I left the technologies required for delivering a meaningful TV experience on a mobile phone were, well let’s just say, not very compelling. But what made the situation worse was that the industry was controlled by the [...]
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Back in September, Brian Stelter reported for the New York Times, on the acquisition of NowPublic by Examiner.com. My last startup company, Famplosion, is focused on local family audience content, so these sorts of deals are interesting to me. The landscape of players in local digital news media is likely to continue to consolidate as [...]
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About a year ago, I was sitting in a conference room at a hedge fund in the midwest. Across the table from me was the President of a Media company, in the fund’s portfolio, which owns several small to medium sized local newspapers. His company also owns a bunch of lifestyle magazines and does custom [...]
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Mobile social networking is continuing to wind it’s way toward something er other. Dennis Crowley of Dodgeball fame is back with Foursquare…basically the same thing but better funded and involving native apps for iPhone, Android and BlackBerry. You can also use text for all you old timers out there. I was first acquainted with Dodgeball [...]
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