I spent some time today get started on wireframing out the new mobile app. I have to say this is going to be a very fun process! In describing the app and process, I’ll have to be a little circumspect, because unlike the tech companies I’ve worked for in the past, this product, being a total app, doesn’t have much by way of strong barriers to entry from potential competitors. So, if I’m right and this is a sweet little mobile app for lots of folks to enjoy, the name of the game will be speed of marketing and a viral distribution model for the app. The only lasting value I’m going to create is a large base of users. If I can’t do that fast enough, well, the jig is up as they say.
Regardless, this post is about the wireframing process not the marketing plan.
Never having done it myself, I asked a few friends for tools they may have used in wireframing out mobile apps and specifically iPhone apps. Given that there are somewhere around 70 thousand iPhone app developers out there, I assumed there was a power point presentation floating around somewhere with slides that included iPhone images I could use to make the wireframes of the app look a whole lot better.
Well, my friends never seem to fail. At least as far as simple stuff like this is concerned. I had a couple options sent to me, and settled in on a deck from MockApp. Their deck is freeware, which is awesome. All they ask is that if you use their deck, you tweet about it…which makes it tweetware, yet another addition to our ever growing app crowd vernacular. So I did. I tweeted. And I thought I’d do one better and Blog about it! But when I think about it, I have more followers in Twitter than people reading this blog at this point, so, I’m actually not sure what’s better.
In any case, if you’re reading this, and interested in wireframing out a sweet iPhone app, then I encourage you to check out MockApp.com.
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