I’m a Flurry fan

My blog is about a few things, but a couple of those things are Integrated Marketing and Mobile.  On both fronts, I’m becoming a huge Flurry fan.

First, on the Marketing front, Flurry is a perfect example of how to write a Company Blog.  What I mean to say is that Flurry does an amazing job of providing extremely useful information to the community rather than just hyping their own products and news all day long on the blog.  I did some keyword searches in Google on the topics of mobile app economics and stuff like that.  The Flurry blog returned high in the search result and for good reason!  The information I clicked through to was relevant, well researched and very well written.  Bottom line, those guys know how to use their Blog in the context of Search Engine Marketing and not just as a personal PR wire.

The other reason I’m digging on Flurry so much right now has to do with the Mobile specific stuff.  My blog is in part dedicated to the process of building a mobile app I’m working on with a partner.  We think there’s at least a small business to be built around the app.  The kind of industry information I’m gleaning from the Flurry blog is helping to better position the app and discern potential business models.  It’s just so comforting to know there’s a tool out there that can enable me to gather the kind of quantitative penetration and usage data that makes me want to stay up all night looking at charts and spreadsheets!

So, if you’re a Marketer, check out the Flurry blog from a best practices perspective.  If you’re into Mobile, check it out for some really great mobile app industry data.