Amazing new mobile tv video player for iPhone

I’ve been digging back into the mobile arena after taking a couple years off to launch Famplosion.  When I left the technologies required for delivering a meaningful TV experience on a mobile phone were, well let’s just say, not very compelling.  But what made the situation worse was that the industry was controlled by the wireless carriers which had a nasty habit of making it extremely challenging for any new startup to try and provide an improvement on the technology.  Such improvements cost a ton to develop.  The risk associated with making that investment and effort and then being at the mercy of the mobile carrier before it can be dropped into the consumer mainstream was simply too great.  Companies like Qualcomm could make a run at it, but not many others.

Until now it seems.  Love ‘em of hate’em, Apple forced on the industry the concept of the App Store, and this route to market has dramatically shifted the risk scenario associated with developing new technologies for the mobile phone.  It’s freekin awesome!

I got a link to this video from a friend today who is involved with this startup, so I thought I’d pass it on.  This video appears to be a step in the majorly right direction.

Check it out!